Renowned art-consultancy agency Onderneming & Kunst (Enterprise & Art) has organized many WOW-factor art-events over the years. One of the most known is the KunstRAI.
Founder and owner of Onderneming & Kunst, Erik Hermida, holds a clear perspective on the benefit of art for enterprises:
“Art always reflects quality. When you therefore associate yourself with art, you automatically associate with quality. Also a useful thing to know is, that the original purpose of paintings is to tell a story. This storytelling is still is apparent in churches for instance. So, with art you can convey a message, and decorate an environment with meaning.”